Name: Donna Hoffman
Category: Business-Financial: Economic Impact of Gay Marriage
Title: Chancellor's Chair and Co-Director, Sloan Center for Internet Retailing
Chair, Department of Management and Marketing
A. Gary Anderson Graduate School of Management
University of California, Riverside
Degree: Ph.D. University of North Carolina, Chapel Hill
Areas of Expertise: Hoffman has said that the California Supreme Court's May 15 ruling opened a gateway to a lucrative, untapped market. She sees gay-centric online retailing growing as more Web sites emerge to cater to the new market, joining sites such as Massachusetts-based gayweddings.com and invitation and announcement Web site, outvite.com, which cheers on its home page, "Congratulations, California!"
"It represents a multibillion-dollar business that the gay and lesbian community has been shut out from," Hoffman says. "This is a huge opportunity for Internet retailers." The relative confidentiality provided by the Internet is a chief reason, Hoffman adds.
"The Internet is able to provide a cloak of anonymity but also offer close to full participation in the accoutrements of celebration," Hoffman concludes.
Recognition: 2005 Sheth Foundation/Journal of Marketing Award for long-term contributions to marketing for the article "Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations, published in the Journal of Marketing" (1996).
2005 Stellner Distinguised Scholar for 2005-2006, University of Illinois at Urbana-Champaign.
2004 Member of marketing department ranked #2 in research impact per faculty member (based on median citation rates) among the top 46 business schools in the United States.
2003 ISI Essential Science Indicators cited Professors Donna Hoffman and Tom Novak's Marketing Science (2000) article as "Emerging Research Front" in the entire field of Economics and Business, December 2003.
2003 ISI Essential Science Indicators cited Professors Donna Hoffman and Tom Novak for the highest percentage increase in total citations in the entire field of Economics and Business, July 2003.
2003 AACSB International Effective Practice: eLab
2002 University of North Carolina Distinguished Graduate Alumni http://gradschool.unc.edu/centennial/distinguished_graduate.html
1999 With Professor Tom Novak, voted as one of the top two Internet scientists by over 600 U.S. and European scientists and marketing managers in a survey conducted by the ProfNet Institute for Internet Marketing in Dortmund, Germany.
1999 EDSF Excellence in Education Award for Innovation in Higher Education (sponsored by Xerox).
1997 EFF (Electronic Frontier Foundation) Honorary Fellow.
1996 TLA/SIRS Freedom of Information Award.
1991 William O'Dell Award for "Correspondence Analysis: The Graphical Representation of Categorical Data in Marketing Research," Journal of Marketing Research, 1986.
1991 American Marketing Association Second Annual Advanced Research Techniques Forum Best Paper Award and Best Presentation Award for "Asymmetric Residual Maps for Market Structure Analysis."
Outside Activities: She is also Co-Founder of eLab , a pioneering corporate sponsored research center that the New York Times has called one of the "premiere research centers in the world for the study of electronic commerce." The Electronic Commerce MBA Program she developed with Professor Tom Novak in 1995, the first of its kind at a business school, was named one of the Top 10 e-commerce programs in the country by Business 2.0 , number one in e-commerce by the AUAP, and one of the ten business school programs that "get" the New Economy by the Industry Standard.
Languages Spoken: English
E-mail: donna.hoffman@ucr.edu
Phone: 951-827-4848
Preferred Media: Print, Radio, Video
Media Contact:
- Todd Ransom
todd.ransom@ucr.edu
951.827.1287